Pacho Sánchez.

Business coach · AI systems · English & Spanish

Your business doesn't need more effort. It needs a system.

I'm Pacho Sánchez. I fix how your company sells, serves and decides, then I build the AI system that keeps it running when you're not in the room.

Pacho Sánchez seated in a studio, dark suit and open white shirt, black and white portrait
Panama City. Working with owners in Panama and the U.S. Founder of Level 5.

01

Who it's for

For the owner who is already selling and drowning in their own business.

It's for you if

  • More customers message you than your team can answer well.
  • Follow-ups depend on someone remembering.
  • You build reports by hand, at night, and still don't trust them.
  • If you take a week off, the business feels it.

It's not for you if

  • You're looking for your first customer.
  • You want a course to do it yourself.
  • You want the trendy tool, not a result.
Pacho Sánchez with his hand on his forehead, a tired gesture, black and white portrait on a black background

What I've seen

Don't automate the mess. Fix it, then let it run on its own.

Most businesses I know don't fail for lack of drive. They stall because everything runs through the owner's head: the prices, the difficult customers, the one who didn't pay, the quote that's still hanging.

Putting AI on top of that doesn't fix it. It speeds it up. That's why I start as a coach: first we understand how your company really works, not how the org chart says it does. Then we build.

Read the full idea

02

How I work

Three steps. The third is the one almost nobody does.

  1. 01

    Diagnostic

    We find where your money leaks today: unanswered messages, follow-ups that never happen, numbers that don't add up. You leave with the map, whether you work with me or not.

  2. 02

    System

    We build what's missing with your people involved: the WhatsApp assistant that answers and books, the follow-up nobody forgets, the report that builds itself. AI goes where it saves work, never where it puts your name at risk.

  3. 03

    Cadence

    I stay until your team runs it on their own and you decide with numbers instead of the gut feeling of the day. That's where the coach matters more than the technology.

03

Real cases

What shows up when someone finally looks at the numbers.

No names, because the numbers are theirs. Every figure comes from their own system.

Private clinicHealthcare · Panama

18 appointments attended in one month, booked by their WhatsApp assistant.

About $3,600 in consultations that used to die at "I'll confirm tomorrow." Six times what the system cost that month.

Wellness centerMemberships · Panama

84% of their list wasn't getting anything.

They sent promotions to about 10,700 contacts. 9,042 had WhatsApp disconnected: messages showed as sent and never arrived. Nobody had measured it.

Food business540 orders · 9 months

$40,547 miscounted in their own sales.

Deposits were being added up as full sales. The owner was making decisions with a number that didn't exist.

"I couldn't keep growing in the mess I had."
General manager of a Panamanian distributor, the day we started (translated from Spanish).

Who I am

Coach by training. Builder by necessity.

I'm Panamanian. I trained as a coach because I care about how people decide under pressure, and I learned to build because I got tired of giving advice nobody had the means to execute.

Today I do both: I sit down with the owner to understand the business, then my team at Level 5 builds the system. In English or in Spanish, for owners whose customers write to them on WhatsApp.

  • Certified business coach and life coach
  • DISC behavioral assessment certified
  • High performance coach, Brendon Burchard's High Performance Institute
  • Author of two books on personal development (Spanish, Amazon)
  • Founder of Level 5, which builds AI systems in Panama and the U.S.
Pacho Sánchez sitting on the floor in a black leather jacket, hand on his chin, black and white portrait

04

Questions

What people ask me before the first meeting.

Who is Pacho Sánchez?

Pacho Sánchez (Francisco Javier Sánchez Tenas) is a bilingual business coach from Panama who builds AI systems for businesses. He is a certified business and life coach, DISC certified, trained as a high performance coach at Brendon Burchard's High Performance Institute, the author of two books in Spanish, and the founder of Level 5, the company that builds those systems.

What does a business coach who builds AI systems do?

First he finds where the money leaks: messages nobody answers, follow-ups that never happen, reports built by hand, decisions made on gut feeling. Then he builds the system that fixes it, with AI where it actually helps, and stays until your team runs it without him.

How do I start automating my business with AI?

Don't start with the tool. Write down how you sell, serve and decide today, and mark where each one breaks. Automate first what moves a lot of money and does little damage if it gets something wrong, like answering and booking. Anything that commits your name or your margin stays with a person who signs off.

Do you work with businesses in the United States?

Yes. Through Level 5 we build for businesses in Panama and for Hispanic-owned businesses in the U.S., in English or Spanish. If your customers write to you on WhatsApp in Spanish, that is exactly what we build for.

How much does it cost to work with you?

It depends on what needs fixing and building, so there is no published rate. The first conversation is a free diagnostic: in 30 minutes you see where your business leaks money and whether it makes sense to work together.

05

Where it gets built

Level 5 is my company. That's where we build the systems.

I run the diagnostic. My team at Level 5 does the building: WhatsApp assistants that answer and book, automatic follow-up, reports that build themselves and websites that sell. Panamanian companies and Hispanic-owned businesses across the U.S.

Meet Level 5 agencylevel5.com

The first step

30 minutes to see where your money is leaking.

Answer a few questions about your business and, if it makes sense, pick a time. Free.